Een bureau
met de ziel
van een start-up,
dat samenwerkt
met challengers & titanen.
We nemen risico's.
Lossen problemen op,
Leren, passen ons aan
& leveren resultaat.
Werk met ons samen.
 Kies clarity.



From scale-ups to titans, our team of experts will help you seize your biggest opportunities and overcome your most challenging obstacles; combining local expertise with global scale to deliver measurable business impact.

Using a strategic mix of digital marketing and communications, we deliver data-driven programs that drive your business to the next level, no matter what stage you’re at today.


Of je nu een rebelse tech startup bent, een ambitieuze scaleup, een visionair bedrijf of een marktleider in je branche, wij voeren onbevreesd campagnes uit die meetbare resultaten opleveren. Als je met ons samenwerkt, ben je in goed gezelschap - we hebben de awards om het te bewijzen.

The Next Web Conference 2022

Company Goal: Elevate TNW Conference’s profile among founders, companies and investors in the global tech industry. Strengthen and extend TNW’s earned media reach around the 2022 conference, helping to facilitate strategic partnerships, boost media attendance and encourage participation. Finally, increase TNW’s startup and investor reach.

Clarity’s Challenge: Overcome a crowded in-person events market post COVID, as well as navigating media, partners and participant attendance in a world of ever-changing travel restrictions.

De wereld verandert met de snelheid van de technologie. En The Next Web Conference houdt de vinger stevig aan de pols. Al meer dan een decennium is dit internationale en bekroonde techfestival dé plek waar duizenden techliefhebbers, startups, scale-ups, investeerders, bedrijven en overheden elkaar ontmoeten en samen ontdekken ‘What’s Next in Tech’. Na de COVID-lockdowns was The Next Web klaar om in 2022 op te schalen. Net overgenomen door de Financial Times, wilden ze het bereik van hun flagship event vergroten. De communicatiedoelstellingen waren even ambitieus als het TNW-team: de naamsbekendheid vergroten en TNW beter profileren in de sector; de opkomst en deelname van de media vergroten; meer media aandacht voor sprekers en partners voor en tijdens het evenement; en relaties opbouwen met partners en het bereik van startups en investeerders vergroten.

After the COVID lockdowns, The Next Web was ready to scale up in 2022. Freshly acquired by the Financial Times, they were looking to expand the reach of their flagship conference. The communications objectives were as ambitious as the TNW team: to grow brand awareness and raise the profile of TNW in the industry; to increase media attendance and participation; to increase coverage of speakers and partners before and during the event; and to build relationships with partners and expand the startup and investor reach.

De deadline was krap - slechts twee maanden voor de opening keynote en nog niets geregeld.

De klant was niet alleen weg van de resultaten, maar van de hele Clarity-ervaring. The Next Web zal met ons blijven samenwerken om van 2023 een nog groter succes te maken. Clarity zal blijven samenwerken met TNW om hen verder te positioneren als een wereldwijd merk, met media partnerships, event en comms ondersteuning en andere activiteiten voor hun bloeiende tech community.

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Company Goal: Mirza approached Clarity to create a multi-pronged campaign highlighting the motherhood penalty women across the US face.

Clarity’s Challenge: To position Mirza as thought leaders while driving awareness of their new tool for consumers and employers.

For Women’s History Month, Clarity worked with Mirza to create a multi-pronged campaign highlighting the motherhood penalty women across the US face. The campaign launched at a pivotal time in the United States, with four times as many women as men leaving the workforce in order to care for their families. The women who remained in their professional roles were faced with the grappling reality of losing critical childcare resources (school, daycare, caregiving services), balancing motherhood, and caregiving alongside their full-time positions. 

Clarity worked closely with Mirza’s co-founders to develop a white paper and proprietary research around the Motherhood Penalty to understand the awareness of the penalty among a key demographic – working women. The results were astounding. While not every woman surveyed understood the Motherhood Penalty, an overwhelming 73% of women said that they thought having a child would hold them back in their careers.  

After analyzing the results, we crafted a comprehensive, multi-faceted communications strategy that tied the research to Mirza’s market fit for consumers.  Our overarching messaging highlighted the dire need for systemic change but also acknowledged that in the interim, Mirza can help. 

We told the story through the release of a white paper entitled,  ‘Rolling the Dice,’ that lived on Mirza’s website, positioning Mirza as thought leaders whilst driving awareness of their new tool for consumers and employers. The research and report were structured in a way that we could scale it to be an annual study, demonstrating the evolution of the Motherhood Penalty over time.

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Company Goal: FitTrack approached Clarity to steadily build up its brand narrative, while still pushing product.

Clarity’s Challenge: To make FitTrack stand out in the fitness & health industry with meaningful coverage.

Clarity surveyed moms and moms-to-be finding that 1 in 5 are rarely asked how they are doing, so we  partnered with Postpartum Support Int’l to donate $1 for every person who pledged to ask mom how she is. The campaign spoke directly to our target audience by supporting an issue many of them experienced first hand. An NBC journalist on maternity leave even shared it on her personal Instagram account. 

From inclusion in Mother’s and Father’s Day Gift Guides to Best Bathroom Scale round ups, we delivered a consistent cadence of positive press reviews in publications we know our audience reads to highlight how the products could work for them.

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Crest Medical

Company Goal: Crest approached Clarity for support in growing online sales for their consumer brand, First Aid Warehouse, differentiating it from its B2B offering.

Clarity’s Challenge: Building consumer awareness in a commoditized category.

Clarity conducted a deep dive to understand the user requirements and brand / product appetite, which allowed us to construct a blended approach of paid search, Shopping, and paid social to promote at a category & individual product level. We leveraged granular shopping feed management to maximise Shopping performance and made recommendations to improve CRO including  landing page updates, pricing reviews and competitor analysis.

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Clarity is on a mission to reimagine what a marketing communications agency can deliver. A mission inspired by our experience of working with clients who increasingly put communications at the core of their marketing function, and who seek to combine the magic of storytelling with the science of data as they present themselves to the world.

Onze waarden vormen de kern van ons bedrijf. Aangezien het geluk en het succes van ons team de basis vormt van alles wat we doen, zijn we geobsedeerd onze inclusieve en stimulerende bedrijfscultuur te behouden die iedereen in staat stelt om zijn potentieel te bereiken - en daarvoorbij.

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