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Cornwall

We take risks, solve problems, learn, adapt and deliver. Work with us.

We like to do things differently.

We are a team of creatives, data specialists, and technical experts that help merge the magic of PR with the science of digital to produce campaigns that provide true, measurable impact for clients. We take the fuss and frustration out of search, social and analytics and keep our clients smiling with our flexible, creative and technical approach. We focus on simplifying the complex and delivering results in an original and refreshingly straightforward way.

What do our industry-leading clients across the globe say about us?

They tell us we’re proactive, we go further, work harder and deliver more… all with Clarity!

…and all from an ocean-side office in Cornwall that boasts “lunchtime stand up paddle boarding” as a perk, it’s no wonder we were named a “Best Places to Work” by Campaign in 2020.

“The team have an extraordinary amount of passion and drive– they really do go above and beyond to deliver – we’ve had some late nights and early starts to ensure campaigns are delivered on deadline, I can honestly say I have never worked with an agency with so much dedication to their clients. What I really love is the sense that everyone in the team really loves working there, they have developed an exceptional culture, where everyone strives to deliver excellence, but without the pressure and stress that colleagues can feel in the larger agencies.”

“I worked with the team for several years, over which time they were unfailingly helpful, professional, honest and, above all, incredibly knowledgeable. They operated as a seamless extension of our in-house team and were integral to building our online profile. I would highly recommend them.”

“The team really strive to help drive our business forward, delivering ideas and always pushing us to help them do it better. Both from a technical viewpoint, as well as the dark ways of paid. Great people, friendly and helpful.”

Lynzi Ashworth

EMEA Digital Marketing Manager | AON

Katie Aldridge

Digital Manager | Leightons

Stuart Tait

Co-founder | The Board Basement

2021 PRWEEK AWARDS

Specialist Consultancy of the Year

Driving significant e-commerce growth through optimisation

Crest Medical, a leading name in the UKFirst Aid and Medical Supplies market wanted to grow online sales for their consumer brand, First Aid Warehouse, differentiating from its B2B offering.

To do this we:

– Understood the user requirements and brand / product appetite.

– Constructed a blended approach of paid search, Shopping, and paid social to promote at a category & individual product level.

– Managed the granular shopping feed to maximise Shopping performance.

– Made recommendations to improve CRO – landing page updates, reviewed pricing, competitor analysis

+34% YoY uplift in online traffic and sales.

30% reduction in cost-per-action (CPA).

Search opportunity and rapid ticket sale growth using data

West Midlands Trains operates passenger trains on the West Midlands franchise between London and the English Midlands. They wanted to grow ticket sales on their West Midlands Railway and London Northwestern Railway sites but third-party sites were capturing the majority of relevant SEO traffic.

Through keyphrase research, we identified the need to create a page for every possible route they provided.

Over 33,000 routes pages were created and started to rank within the top 3 positions for the majority of relevant searches

68% increase in organic traffic.

Routes pages are now responsible for 25% of revenue on WMR and 15% on LNR.

Celebrating active women #ThisGirlCan

This Girl Can celebrates active women who are doing their thing no matter how they do it, how they look, or even how sweaty they get. #TGCS wanted to understand what messaging and imagery would lead to women attending women’s only swimming sessions across 40 pools.

We constructed a test and learn approach to determine the most successful Paid media strategy to infer future campaigns and ran continuous test phases across creative, brand messaging, and targeting.

Learnings from each test phase underpin optimisation throughout the wider project.

Structured data collated, granular learnings detailed to aid the strategy planning of upcoming #ThisGirlCan projects.

Utilising seo to Identify and Aid EMployee needs

Aon is a leading global professional services firm providing a broad range of solutions including Aon Employee Benefits, where they are continually looking for ways to be seen as a thought leader in the space.

Through keyphrase research, we identified an emerging need for a “Financial Wellbeing Calculator”. This was created by our dev team, the page was optimised and it was pushed live.

Average increase in YoY organic traffic by 31% over the last 10 years.

Achieved position 1 ranking for “Financial Wellbeing Calculator” and have maintained this ranking ever since.

No matter your size or industry, we’ve got the resources and experience to help your business make the next step.

Though our office’s roots are in Cornwall, our team and expertise span across all Clarity’s regions. The Search, Social & Analytics team, headed up by Tom Telford, is ready to meet you.