LOS ANGELES

One of the fastest growing fitness franchises in the world, F45 engaged with Clarity to drive franchise sales and member sign-ups through earned media.

To do this, we called a communications reset:

– Creating a messaging framework and a powerful media narrative
– Identifying and training key spokespeople on those messages (getting them ready for the press opportunities that were to come flying in)

We also integrated with F45’s in-house marketing team to track the business impact of our work.

Home to blockbusters like Avengers: End Game, Pinewood Atlanta Studios brought on Clarity to introduce the rebranded business – Trilith – to the industry while ensuring that the Studio’s long-standing reputation was retained (and celebrated) in the process.

With the advent of the pandemic, the rebrand was postponed but the studio could not afford to lose momentum during the lapse.

We tore up old plans and agreed on a new strategy:

-Put Frank Patterson, President & CEO, front and center to respond forcefully to the impact of COVID-19 on film and TV production, and the need to adopt strict protocols in order to keep productions moving
-Aggressively promote Patterson as an authority on the effects of the pandemic on production, pointing to the studio’s own stringent COVID protocols as a gold standard for the industry

Moonbug Entertainment, one of the largest digital media companies in the world, was expanding globally fast with new additions to its kids’ programming portfolio and partnerships.

With a steady announcement pipeline, we needed to create a narrative that allowed media to follow the company on a growth journey, and turn Moonbug – and its IP – into must-covers.