Services – Clarity

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Our Services

POWERING YOUR PROGRAM

You have lofty ambitions and you need a team that can leverage the full breadth of marketing communications tools to help you reach them – both those that exist today and those that we’re dreaming up to anticipate your needs of tomorrow. That’s where we come in. By taking advantage of all the tools in today’s marketing arsenal, you help guide your target audiences from one stage of the funnel to the next – deliberately, creatively and measurably. At Clarity, we help you deliver this “connected” strategy to build your organization’s reputation, deepen relationships and ultimately increase your revenue.

SERVICE EXPERTISE

Communications Strategy

Every Clarity engagement starts with a simple, but critical, question: “what are your company goals?” We don’t believe in PR for the sake of PR. Whether you need to hire, raise funding, increase deal flow, or box out competitors – everything we do is targeted towards your goals.

Narrative Development

While specific announcements can sometimes be unpredictable beyond a few weeks, every story you tell needs to be in service of an overarching narrative that can and should be defined from the start. Clarity works with you to build that narrative and weave it throughout our work together.

Positioning & Messaging

If you don’t tell the right story, you will get lost in the shuffle. We work hand-in-glove with our clients to identify ownable positioning, compelling messaging, and memorable branding.

Media & Analyst Relations

Most firms buy lists, copy-paste pitches, and “spray and pray” your news to any reporter with an email address. At Clarity, we get results through meticulous research, personal expertise, compelling storytelling, and an inability to settle for “we tried”.

Content Creation and Marketing

Tech is filled with thought leaders who are too busy changing the world to write about how they are doing it. That’s why the Clarity family includes former journalists who only need an hour of your time to turn those thoughts into compelling content.

Crisis Communication

No one wants to find themselves needing crisis communications, but Clarity’s team of experts has helped many clients navigate even the most difficult PR disasters. We know what to say, when to say it, and how to protect your brand and reputation.

Media Training

Before we set up a single interview, we spend hours with you and your executive team to make sure that your message comes through loud and clear, no matter what the reporter, or the world, throws your way.

Paid Media & Advertising

Press articles are the beginning, not the end, of our work together. Through a mix of proven paid media and our own proprietary technology, we are creating a new communications model that ensures your earned media keeps earning long after the first run.

Event & Conferences

Our clients have been featured among the world’s most innovative companies in Popular Science, listed as top startups by the Wall Street Journal, and asked to speak at some of the largest technology conferences on the globe.

Social Media Marketing

Our social media campaigns are designed to be proactive, not reactive. We drive the conversation and guide our clients with best practices for handling the day to day of social media chatter.

Influencer Relations

Sometimes a well-placed tweet, LinkedIn share, or on-stage mention from the right influencer carries as much weight as a news article. Clarity establishes meaningful relationships with these VIP’s, makes sure your earned media gets in front of them, and helps you nurture those conversations as well.

DIGITAL MARKETING:

Intelligence
Insight
Strategy
Analytics
Tag Management
Data engineering
Performance
SEO
Paid
Creative
Creative ideation
Content studio
Social media strategy
Digital Experience
UX
Web design & development

COMMS:

Brand
Corporate Communications
Media Relations
Messaging + Positioning
Influencer Communications
Crisis Communications
Public Relations
Analyst Relations
SEO PR
Media Training
CEO profiling
Events + Conference Management
Awards